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AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile. AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its …
Tuesday, December 21st, 2021 – 11:03 am. SHARE: AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a home within the AT&T organization.
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Join Now. Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Meet Magnite, The Post-Merger Name For Rubicon Project And …
Tuesday, June 30th, 2020 – 12:05 am. SHARE: The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new name to go to market with together: Magnite. “It felt descriptive of the brand mission,” said Magnite CEO Michael Barrett. Meant to evoke magnetism and the “-ite” of a mineral ...
Why Personalized Ads Go Wrong And How To Do Them Right
Jan 23, 2024 · As marketers know, brands need to build a relationship with the customer so personalization feels appropriate. And the customer has to benefit from the personalization, whether through monetary discounts, convenience or useful advice. “Companies have to earn the right to personalize ads,” said Eli Stein, a partner at McKinsey & Company.
AdExplainer: The Difference Between AVOD and FAST
May 16, 2022 · Free ad-supported TV (FAST) apps host linear channels that deliver scheduled programming to a mass audience through connected devices, while ad-supported video-on-demand (AVOD) is at the behest of the user, who initiates individual viewing sessions that generate inventory in which to serve personalized advertising. The UX of AVOD vs. FAST.
Measurement - AdExchanger
The broadcaster-backed joint industry committee certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors – VideoAmp and ComScore – in April. The latest news from AdExchanger on measurement, from new models to platform updates to how marketers, agencies, platforms and publishers are transforming their ...
What Is A Data Broker? - AdExchanger
Mar 5, 2024 · In a 2014 report, the Federal Trade Commission broadly defined a data broker as any company that monetizes by collecting consumer data and selling it to third parties. Recent examples include X-Mode Social and its successor, Outlogic, which settled FTC allegations in January, and Kochava, the subject of a recently refiled FTC lawsuit.
Anyword Wants To Be The AI Marketing Tool In Charge Of All …
Thursday, August 22nd, 2024 – 8:00 am. SHARE: These days it seems like there’s an AI tool for everything. Now there’s even an AI tool to manage your AI tools. On Thursday, artificial intelligence startup Anyword released what it calls a “gen-AI performance platform” that analyzes and scores all of the content generated by the various ...
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