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Out \ Look: Vodafone is biggest brand on OOH in 2024
Jan 17, 2025 · Colum Harmon, marketing director, PML Group with this week’s Out \ Look on Out of Home. Vodafone is biggest brand on OOH in 2024. Vodafone ended 2024 as the biggest spending brand on OOH media, according to WATCH, PML Group’s market intelligence resource.
Opinion: Radio’s Strength Will Continue to Endure in 2025
Jan 10, 2025 · The Irish radio market continues to outperform many other media channels and, boosted by digital audio consumption, this looks set to continue into 2025, writes Peter Smyth, CEO of IRS+.
Sky Mobile Signs Roy Keane to Front TV Ad for New Irish Mobile …
Oct 4, 2024 · Former Manchester United and Republic of Ireland football legend, Roy Keane is the face of a new brand campaign from the recently launched Sky Mobile in Ireland.
Opinion: 25 Predictions for 2025 | AdWorld.ie
Jan 10, 2025 · Jane McDaid, Founder & Head of Creative innovation, THINKHOUSE. Every year the Dublin-bases agency THINKHOUSE invites some of the brightest and boldest thought leaders from the world of business, culture and marketing to answer one important question: ‘What do you predict brands and businesses will do more of, and less of, next year?’Jane McDaid, the agency’s founder and head of creative ...
Opinion: From AI to Retail Media – 10 Trends for 2025
Jan 17, 2025 · This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website.
SuperValu Shares the Festive Magic with New Campaign from …
Nov 22, 2024 · “Our festive campaign shows how SuperValu provides all the ingredients for a magical Christmas, from our premium Signature Tastes range for entertaining to our everyday essentials for family get-togethers and dinners.
Opinion: Four Key Programmatic OOH Trends for 2025
Jan 17, 2025 · With the growth in programmatic OOH set to continue into 2025, Eoin Carroll looks at five key trends that will underpin this growth. Building on our earlier pieces discussing “What is Programmatic OOH?” and “Why Programmatic OOH this Christmas?”, we turn our focus to 2025 and explore the trends we expect to shape this space in Ireland.
Droga5 Dublin Sparks Mescal Madness with Lidl Lookalike Campaign
Nov 15, 2024 · With Irish actor Paul Mescal very much in the news at the moment for his role in Gladiator II, Lidl Ireland and Droga5 Dublin dipped into the guerilla marketing playbook to acknowledge his rapidly growing Hollywood status while at the same time highlighting the retailer’s famed “middle aisle”.
Showcasing 2024: A Year of OOH Innovation | AdWorld.ie
Dec 13, 2024 · “An Post is thrilled to continue building on the magic of Christmas through our ‘Send from the Heart’ campaign. This latest collaboration with Core, Boys and Girls, and PML Group has allowed us to create a truly special OOH installation that continues building the beloved Tin Man narrative and visual story with the Send love heart.
Havas Dublin Rolls Out New Campaign for Flahavan’s Porridge
Jan 10, 2025 · Following a successful pitch win in 2024, Havas Dublin has launched its first campaign for Flahavan’s, one of Ireland’s most iconic brands.