Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. Solutions Market

[CHICAGO] – March 7, 2023 – Following their merger in August 2022, Information Resources, Inc. (“IRI”) and The NPD Group (“NPD”) today unveiled a new combined company name and brand identity: Circana. Circana™ is the leading advisor on the complexity of consumer behavior.

Nov 25, 2024 · Circana announces Stuart Aitken as President and CEO, effective January 2025. Aitken, formerly Kroger’s Chief Merchant and Marketing Officer, brings expertise in data, retail, and consumer insights to lead Circana’s next growth phase.

At Circana, we measure and accelerate demand for everything consumers purchase so our clients can grow. More than 7,000 of the world’s leading brands – including top brands doing business in the UK – rely on us to help them monitor what …

Dec 19, 2024 · Circana is a leading advisor on the complexity of consumer behavior. Through superior technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth.

Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Jul 8, 2024 · Circana's Liquid Data technology provides AI-powered insights into consumer behavior, industry trends, and helps businesses gain clarity from complex data. Solutions Market

Be part of Circana's innovative journey. Discover diverse career opportunities in our dynamic team, committed to inclusivity and market intelligence leadership.

Dec 23, 2024 · Access detailed market reports by Circana, covering diverse industries and topics. Gain insights on current trends and consumer behavior for strategic business planning. Solutions

Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.