The WNBA is more than a league. It is a brand. And brands need to be cultivated 365 days a year, seven days a week, online ...

A McKinney campaign for Almond Breeze touts Almondmilk as "Scary good for you." The Georgia Aquarium has completely revamped ...

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

The families of the victims portrayed in the ad campaign approved of and worked with BarkleyOKRP on the campaign.

Citing conflicts in Ukraine and the Middle East, soaring government deficits, tight labor markets and strikes in several industries, J.P. Morgan Chase CEO Jamie Dimon wrote a year ago that “[t ...

Automakers estimated TV spending was up 18.3% year over year for the third quarter. The number rose to $541.2 million compared to $457.3 million in the same quarter in 2023. Year-to-date spending ...

When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible?

If the plan is approved, Havas Group would once again become a separate public company as would media company Canal+ and publisher Louis Hachette Group.