John Lewis has announced an £800m investment into the business over four years, with revamped stores and attention paid to ...

Gucci’s owner has said it will make its communication “more efficient” and “diversify” its use of media channels to recover ...

Substandard” creativity and too much focus on “fancy metrics” are impacting the effectiveness of performance campaigns, new ...

You may think search traffic is the metric that matters when it comes to the content you create - but often it’s the intent ...

Embracing its disruptive spirit, Virgin Voyages attempts to capture the attention of younger audiences and redefine cruising ...

For the first time since the beginning of 2023, commercial radio’s share has fallen below 54%, according to new figures from ...

The Coca-Cola Company’s CEO James Quincey stressed that the real impact of the business’s move into the alcohol ...

Upping its investment into marketing for the months to come, H&M is using social media, partnerships and a global approach to ...

It’s not often that Kevin Bacon, Val McDermid and Sir Ian McKellen collaborate on a project so it’s unsurprising that it ...

In a crowded category, it can be easy to compete largely on price, but instead pizza chain Papa John’s is pursuing a strategy ...

Integrating speech analytics with call and website tracking helps minimise wasted spend on PPC keywords that are irrelevant ...

By playing on emotions and using humour, M&S and Innocent successfully used Instagram to earn and retain attention, according ...