After years of trying to attract younger readers at the Way Out West Music Festival, Göteborgs-Posten found its Nyhetsshowen ...

The promise of AI agents is more automated tasks, which means news companies must rethink how they deliver news.

How to use GenAI effectively in advertising is the focus of an INMA Generative AI Initiative Webinar featuring Michael McCarthy, senior director of AI, sales, and business solutions at Hearst ...

How to communicate and contextualize data insights to your newsroom – including which metrics to highlight and what data visualisations tell the best story – is the focus of this INMA Newsroom ...

During this week’s Webinar, INMA members heard from Lukas Görög, a consultant and AI & data strategy lead for NZZ in Zürich, ...

The Australian Financial Review merged the popularity of newsletters with its highly engaged LinkedIn following and found a ...

INMA’s latest strategic report, written by INMA Product & Tech Initiative Lead Jodie Hopperton, outlines what news companies ...

Three elements determine the success of a news company’s bundle strategy: product mix, subscriber experience, and content ...

OpenAI is testing scheduled news summaries and weather, giving news companies a look at how AI will personalise news.

It’s been a busy couple of weeks. We had an excellent session with an expert in entertainment branding. How we appear to consumers is an important topic as media distribution becomes more and more ...