In some of the biggest ad tech news of the week, Outbrain completed its USD$900m (£725m) acquisition of Teads. Moving forwards, the entity which merges the branding and performance offerings of both ...

The study reveals a shift toward connected TV (CTV) as the primary platform for live sports, signalling a new era in how fans ...

In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost ROAS (return on ...

Industry studies have pointed to the increased effectiveness of attention. PwC published a report using Lumen Research data ...

As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand ...