A TikTok acquisition by Elon Musk would create opportunities and risks for advertisers, as well as price concerns after his X track record.

The new year is the perfect time to sharpen your strategies and set the foundation for success. Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology ...

UK antitrust regulator is investigating Google's 90% search market dominance, potentially reshaping how the company handles search rankings.

LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability.

Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused listings.

Think you can’t ruin your Google Ads account in record time? Think again. Explore 10 proven ways to waste your ad budget and ...

Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical ...

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...

In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.

Google removed the adult-theme and artificial freshening sections and added a number of deceptive practices sections.

Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.

Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO stories of 2024. SEO PPC SEO PPC Get the newsletter search marketers rely on.