Despite being passed over for Team USA at the 2024 Summer Olympics, Boston Celtics star Jaylen Brown isn't going to become a member of the Nike family ...

Reports of when Bronny and LeBron James will share the court together for the first time on Los Angeles Lakers Opening Night.

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Nike has been a partner of the NBA since 1992, a marketing partner of the WNBA since 1997, and a G League partner since 2017.

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

NBA Commissioner Adam Silver begins his 11th year at the helm and gave his future outlook on the league while naming key ...

Jaylen Brown called out Nike earlier this year after he wasn't selected to represent USA Basketball at the 2024 Olympics.

Nike Inc. has officially signed a historic 12-year global partnership agreement that extends its relationship with the NBA, ...

Those of you who are frequent readers of BroBible dot com (we appreciate your patronage!) may know that there are few things I love more than a good ...

Celtics star and NBA Finals MVP Jaylen Brown did not hold back when talking about Nike's influence on Team USA roster decisions.

In a monumental announcement that has sent ripples through the sports world, the NBA and WNBA have sealed a groundbreaking 12 ...