Amazon is testing artificial intelligence-aided dubbing for select movies and shows offered on its Prime streaming service

Prime Video is trialing a new AI feature for dubbing that will make its movies and shows even more accessible.

Amazon’s Prime Video has launched a pilot program using AI tools to dub select movies and series into English and Latin American Spanish. The initiative, which launched Wednesday, is intended to make the streaming service’s “vast streaming library accessible to even more customers,

Amazon announced that it has begun testing AI-aided dubbing for licensed shows and movies that might never be dubbed otherwise.

Amazon.com's Prime Video will begin offering AI-aided dubbing in English and Spanish on licensed movies and series starting Wednesday, the company said, in a bid to boost viewership and bring its content to more customers worldwide.

In an effort to make movies and TV shows more accessible on Prime Video, Amazon announced that it's testing an AI dubbing system that will translate select content on the company's streaming service into other languages.