Philadelphia Eagles Super Bowl MVP quarterback Jalen Hurts wore a ‘Love, Hurts’ hoodie on Valentine’s Day during Super Bowl 59 parade

Super Bowl Sunday is known for the commercials that air during the game. Jordan Brand might have won the night though with its commercial that aired immediately after the Philadelphia Eagles' 40-22 win over the Kansas City Chiefs in Super Bowl LIX in New Orlenas.

Eagles quarterback Jalen Hurts turned heads at Philadelphia’s championship parade with a Jordan Brand hoodie that kicked off a city-wide campaign celebrating his Super Bowl triumph.

Jalen Hurts earned Super Bowl MVP honors for his work leading the Philadelphia Eagles to a revenge-soaked blowout victory over the Kansas City Chiefs and Jordan Brand wasted no time capitalizing on the opportunity to drop an ad celebrating their superstar athlete.

At one point during the 2024 NFL season, Jalen Hurts was fined for wearing different-colored cleats during a single game, and the quarterback's impromptu embrace of two shades of green became something of a fashion statement in Philadelphia.

Jalen Hurts is one of the new faces of Jordan Brand, and nothing puts you squarely in the spotlight like a Super Bowl appearance. Playing off the NBA's response to Michael Jordan almost 40 years ago a

At an average annual salary of $51 million a year, Jalen Hurts is the first quarterback to make over $50 million in a season and win the Super Bowl. The previous record belonged to Patrick Mahomes, who makes an average of $45 million a season with the Kansas City Chiefs (Mahomes won the two prior Super Bowls before Hurts).