So here’s some good news for the IAB Tech Lab’s long-underutilized Data Transparency standard. Yahoo DSP announced today that it’s the first DSP to adopt the Tech Lab’s Data Transparency Labels. Yahoo ...

PALM SPRINGS, CA -- Yahoo DSP became the first demand-side platform ... This major step toward making data transparent becomes the initial step making data easier and more accessible for advertisers.

Yahoo DSP announced it is the first demand side platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels follow a ...

Yahoo DSP has announced it is the first Demand Side Platform (DSP) to adopt IAB Tech Lab’s standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels ...