Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Pat Mercuri, President and Founder of Managed Direct Response, has been nominated for the prestigious Orange County Business ...

Advertising competition ... and alignment with All Response Media’s Direct Response TV and Direct-to-Consumer-focused playbook. As importantly, judges will consider brands that have TV rollout ...

Snap (NYSE: SNAP) faced a series of challenges over the last few years. Many of them originated from an adjustment to Apple's ...

Despite working together for less than a year, Motorway’s CMO and director of analytics have moved at pace to bring the functions closer together.

In our view, narrow-moat Ralph Lauren's completed restructuring puts it on solid footing as it navigates macroeconomic challenges. In response to poor inventory control and heavy discounting in years ...

Snap beat Wall Street estimates for quarterly profit on Tuesday, benefiting from improvements to the Snapchat parent's ...

Managed Direct Response has evolved over the past 20 years into one of Orange County’s premier direct marketing firms. The company specializes in diversified services such as email marketing ...

On Monday, the stock market took a hit. NASDAQ lost $1 billion from its market cap. That’s pretty serious dough, even by ...

Ajit Mohan will be responsible for growing Snap's advertising business across all regions and leading the social media company's revenue product and business operations organisations ...