A large group of major MVPDs have committed to "unified guidance" on Multiscreen TV Advertising Terminology. The goal of the ...

The digital advertising market is doing so well that even Reddit is getting a cut of the spoils.

A group of major multichannel video programming distributors (MVPDs) has agreed on standardized definitions for ... Read More ...

Zvika Netter serves as CEO of the combined ad tech organization, reporting to Bill Wise, and has joined Mediaocean’s Board of Directors. Grant Parker, former head of Flashtalking, is now president of ...

With great change comes the unprecedented opportunity for publishers to unlock revenue from their most important asset: first ...

Harit Nagpal, MD & CEO of Tata Play, said during his session at the launch of PMAR 2025 launch that the definition of TV has ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours ...

Trade Desk forecast its first-quarter revenue below analysts' estimate on Wednesday, signaling softer demand for its digital advertising services in the connected TV market, sending its shares down ...

What separates CTV advertising winners from the pack? New research from Retail TouchPoints and MNTN uncovers five common ...

Phynd raised $10 million for its subscription-free smart TV cloud gaming platform. It comes from a man with an interesting pedigree.

In today’s digital world, where most people rely on technology for entertainment, communication, and information, traditional advertising methods no longer cut it. Consumers are increasingly turning ...

Publicis Media unveiled Women's Sports Connect, a new offering that has the large media agency buying positions in women's ...