Texas Christian University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ads made the list.

Since bursting onto the scene more than four decades ago, challenging the conventional media as “America’s Newspaper,” USA TODAY has sought always to reflect diverse voices and perspectives ...

Plus: At least 20,000 federal workers have taken President Trump's buyout offer as a Thursday deadline nears. These and more ...