Applying any normal ROI analysis to Brady’s broadcaster contract is difficult for at least four reasons.

Flashbacks are sure to flow from his victorious Super Bowl debut in New Orleans as the 2001 New England Patriots’ upstart ...

Brady showed up to the Super Bowl wearing a $740,000 watch from Jacob & Co. A spokesperson for the watch brand told Business Insider that it was the "Caviar Tourbillon" model, which features 48.92 ...

English cricket has generated more than 520 million pounds ($650 million) from the sale of stakes in franchises in its ...

Patrick Mahomes was warned pre-game by Tom Brady that losing in Super Bowl LIX to the Philadelphia Eagles may haunt him ...

NFL legend Tom Brady fired a dig at comedian Kevin Hart during the FOX broadcast of the Super Bowl between Kansas City Chiefs ...

Tom Brady’s first Super Bowl as a broadcaster is in the books. The NFL legend was in the booth for Fox Sports alongside Kevin Burkhardt as the Philadelphia Eagles beat the Kansas City Chiefs ...

Tom Brady encouraged Jalen Hurts to savour his MVP performance but not let his match jersey out of his sight after guiding ...

Kansas City Chiefs quarter-back Patrick Mahomes took responsibility for his team’s loss in Super Bowl 59 as the Philadelphia ...

NFL star Travis Kelce was clearly emotional after hearing girlfriend Taylor Swift being booed as the Kansas City Chiefs fell ...

Listen to BBC Radio 5 Live commentary and follow live text of Kansas City Chiefs v Philadelphia Eagles in Super Bowl LIX.

Just about everyone has a rooting interest ahead of the Super Bowl. But have you ever wondered why people love an underdog?