Drug industry calls out telehealth company Hims & Hers' Super Bowl ad touting its knock-off weight loss medications.

Big media companies like Amazon, Disney and Warner might be cautious about the looming merger of ad titans Omnicom and ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

AI-powered ads target you with eerie precision. Is hyper-personalization smart marketing or a branding risk? Here’s what you ...

Use these ChatGPT prompts to find your marketing sweet spot then double down for maximum impact. Your best results are a few ...

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...

The event has proven to be ideal for Budweiser, Doritos and other products to launch new offerings and quickly reach ...

Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn ...

Allan Nicholson, senior director, advertising solutions and strategy at Harmonic, looks at how rapid advances in AI, cloud ...

With the rise of digital marketing, local businesses use local PPC management to connect with the right customers. But what makes a PPC campaign work? Whether you’re starting out or have been around ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

The company removed tracking tools from its teen-focused websites in New York, Seattle, and Baltimore after parents ...