Drug industry calls out telehealth company Hims & Hers' Super Bowl ad touting its knock-off weight loss medications.

AI-powered ads target you with eerie precision. Is hyper-personalization smart marketing or a branding risk? Here’s what you ...

Learn how to maximize the reach of your local PPC ads. Discover advanced strategies and features to attract hyper-targeted ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Nowadays, there is so much competition that standing out in ad campaigns is very important. But, how can you figure out your ...

Snapchat owner Snap Inc. reported a stronger-than-expected gain in fourth-quarter revenue and gave an upbeat forecast for the ...

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

Digital Media, Adani Group, writes that understanding the target audience is crucial for any business or content creator.

Allan Nicholson, senior director, advertising solutions and strategy at Harmonic, looks at how rapid advances in AI, cloud ...

The European Commission has recently issued guidelines intended to standardize rules across the AI industry in Europe.

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.