As digital advertising dominates ad budgets, traditional media faces a critical turning point. While both TV and print belong to the traditional advertising space, an unexpected trend has emerged ...

With moving images and sound, TV ads could showcase a car's performance and style in a way that print never could. This new medium allowed advertisers to tap into the growing consumer culture of ...

Ozempic and Wegovy maker Novo Nordisk placed a print ad responding to the Super Bowl spot from competitor Hims & Hers.