In an age where social media promises to connect us, a Baylor University study reveals a sobering paradox—the more time we spend interacting online, the lonelier we may feel.

Gaurav Ramdev, Chief Growth & Marketing Officer, Protean eGov Technologies shares insights on the company’s latest brand campaign, betting big on high-quality content, and more ...

Social media tools are the unsung heroes of the digital world. By 2025, these tools have become even more essential for ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Super Bowl spots still showcase film and TV stars such as Ben Affleck or Meg Ryan, but brands are increasingly teaming them ...

Companies across the UAE are spending less money on advertising on Meta’s platforms, such as Instagram and Facebook. Reasons ...

The brand has embraced a fresh new identity after 37 years of being in the market. Here is how Sandeep Walunj, the group CMO, ...

How Duolingo's unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.

For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...

Young Indians are increasingly taking loans to fund a lifestyle curated for social media. They are spending huge sums on ...