Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...

If your marketing team has smartphones, you’re already well on your way to creating social-media-ready content. Most consumers don’t like over-produced content anyway, so route your budget ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...