Still, it was obvious from the coordinating shades that Gomez had started with her label's best-selling lipstick with a red-blue tone and worked backward to hunt down a cozy shearling coat and brocade dress.

The singer rocked an all-red ensemble in London after extending her trip to the BAFTAs red carpet to promote her latest single, "I Loved You First."

Gomez attended an event in London yesterday in head-to-toe Valentine’s red. The Rare Beauty founder slipped on a teensy Roland Mouret mini dress that she topped off with a faux fur jacket from Milkwhite.