Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...
When Nike (NYSE: NKE) reported its fiscal 2025 first quarter financials on Oct. 1, the market wasn't pleased. The apparel and ...
Early in 2023, juggernaut esports team Faze Clan made its Nike debut with a collaboration on the LeBron Nxxt Gen. Another ...
Apple CEO Tim Cook has been on Nike's board for almost 20 years, and now he has to help guide the major sports brand through ...
It’s imperative to prioritize your foot health when you have an active lifestyle, and choosing the right shoes is essential.
These are the branding stories we’re following this week. This week in branding news, Trump’s new MAGA hat inspired some ...
Mayor Randall Woodfin at First String Launch Mayor Randall Woodfin spoke to Wenonah High School students at First String ...
Nike quietly rolled out a dirt-cheap racer with a super shoe-inspired plate. Is this the best bargain in all of running?
The new model was designed in conjunction with Eliud Kipchoge, who tested the shoe on asphalt and dirt roads in Kenya ...
The New Balance Leather 928V3s are a great walking shoe for women over 50 because they feature motion control and Rollbar ...
Entering his 22nd year in the NBA, LeBron James will be debuting a new pair of shoes that will “match James’ powerful and ...
Boston Celtics star Jaylen Brown cited Kobe Bryant as helping to inspire him to launch his "741" performance apparel brand. "A lot of the reason why I ...