The logo touch-up includes thicker lettering on "Walmart" and broader stems for the yellow sunlike spark graphic that goes with it, one that is playing an ever greater role in its marketing.

Walmart has tweaked its corporate logo for the first time since 2008, unveiling the new look on Jan. 13, 2025. © 2024 Fortune Media IP Limited. All Rights Reserved ...

It’s a move intended to reinforce the logo’s status as a stand-alone symbol ... Publicis Groupe handles core marketing and advertising services. While Walmart’s makeover is perhaps less ...

“We knew from the start that we wanted this year’s theme art to capture the essence of New Orleans,” explains Marissa Solis, NFL senior vice president of global brand and consumer marketing.