STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

One landscape professional emphasizes the importance of branding that reflects service offerings and long-term vision.

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

The company aims to continue driving innovation, enhancing user experiences, and delivering measurable business growth for ...

MicroStrategy, the business intelligence firm and Bitcoin treasury company co-founded by Michael Saylor has rebranded to ...

In an era of rapid market shifts and heightened uncertainty, strategic rebranding is more crucial than ever. However, ...

Georgeanne succeeds Janet Gieselman who spent more than a decade with Fogo, six years of which she served as Chief Marketing Officer. Janet’s retirement was announced December 2024 following a ...

Social media is sound-on. Yet, says Hannah Cahill of Amplify, brands often overlook the audio – not least beauty brands.

A major force behind meeting the telecom industry's present and future technological needs is the Atmanirbhar Bharat programme. There had been UPI a push towards developing indigenous 5G technology to ...

Xbox could be going the same way as Sega, according to former PlayStation boss Shawn Layden, as he addresses Microsoft's ...