Check out these top Rebranding Success Stories: How Companies Reinvented Themselves with a rebrand. Need help from a Branding Agency? The lizard brain loves the familiar. It wants to stick with what ...

MELBOURNE - Athletics Australia is rebranding to "Australian Athletics" - a move that might appear subtle to most people but which the sports federation said would provide a "bold, new identity ...

SPOKANE, Wash. -- The Community Colleges of Spokane is now Spokane Colleges. The organization announced its rebrand at the Greater Spokane Incorporated State of Education event. Spokane Colleges ...

While the two play off each other, neither asset relies on the other to spur brand recognition. Starbucks’ recent rebranding ensures that each can stand alone—allowing the design team more flexibility ...

His predecessor also engaged in a slew of landmark rebranding – mostly U.S. military bases from Virginia and farther south. Fort Lee in Petersburg, Virginia, named for Gen. Robert E. Lee ...

Donald Trump has announced that the ‘Gulf of Mexico’ will be renamed the ‘Gulf of America’ (Picture: Getty Images) Donald Trump has confirmed he is planning to rename the Gulf of Mexico as ...

However, the rebrand has caused quite a stir on the Internet. People have posted mixed reviews about the rebrand, ranging from displeasure to downright confusion. “Walmart’s new logo.

Abrdn changed its name from Aberdeen Standard Life in 2021. Abrdn’s new chief executive defended the company’s rebrand from Aberdeen Standard Life and insisted its name will not change today ...

Signaling a new chapter, Red Bank-based Denholtz Properties unveiled a rebrand to better reflect the business today — and moving forward. Now Denholtz, the streamlined moniker comes along with a ...

The temporary rebranding to “PVMA” is more than just a marketing strategy; it’s a bold declaration of PUMA’s dedication to innovation, inclusivity, and the power of sport to unite and inspire.

The company had first hinted about this transition back in December 2024. The rebranding is also a part of the company’s larger push towards AI, keeping in sync with the industry trends at large.