Makeup artists discuss the best eye shadow for mature skin and share tips on how to apply it. Shop eye shadows from Ilia, Fenty Beauty and more.

The Hero Kit is a makeup minimalist’s dream! It includes five award-winning products that belong in every makeup bag,” Brown ...

Nude eyeshadows are a great option when you don’t want that loud and bling look. Check out these nude eyeshadow palettes for brown skin.

Billie Eilish recently shared her pre-concert glam routine online. One editor recreated her makeup and then did a sweaty ...

But winged eyeliner soon fell out of favour, as Gen Z’s dubbed it outdated and a “clean girl” aesthetic took over TikTok. If, ...

Jones Road suggests applying the gel liner at both ends of your lash line, before filling out the middle for a seamless line.

Pragya Jaiswal that turned heads. From golden eyes to smokey black makeup, get inspired by her glamorous transformations.

Ariana Grande is known for her love of winged eyeliner, and while she was Glinda, she didn't sport her iconic wing. However, ...

Go bold and up your seductive look with our top 10 choices of smokey eyeshadows for a mesmerizing eye look. Loading ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...