The annual ritual known as Dry January is upon us. The monthlong ode to teetotalism started as a British health campaign in 2013, but it is now fully embedded in our American culture of self-branding.

Then, around midnight, their water lines started to sputter. Before long, the hydrants had run dry. “Completely dry — couldn’t get any water out of it,” said Captain Easton, who was part ...

And for millions worldwide, this year's resolution list may include putting away the wine glasses and cocktail shakers for a 31-day break from booze, joining a movement known as Dry January.