Firefly Standard and Firefly Pro — that give customers access to premium Firefly video and audio features. All Firefly plans ...

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Creative software developer Adobe Inc. launched a new generative artificial intelligence video model into public beta today, which the company claims is the first commercially safe AI video creation ...

Adobe (ADBE) has released the new Firefly application, the most comprehensive destination to generate images, vectors and now videos with the ...

Software company Adobe (ADBE) has launched a new artificial intelligence (AI) tool that can generate video clips for users as the company takes ...

SAN JOSE, Calif. - Adobe Systems Incorporated (NASDAQ: NASDAQ:ADBE), a prominent player in the software industry with a market capitalization of nearly $200 billion and impressive gross profit margins ...

Adobe is today expanding access to its AI video generator, Firefly. Anyone can now create 5-second video clips in ...

Adobe Inc (NASDAQ:ADBE) shares are trading higher while the broader market moves lower following hot Consumer Price Index ...

Adobe introduced two new offerings - Firefly Standard and Firefly Pro - that give customers access to premium Firefly video and audio features. All Firefly plans include unlimited access to Firefly ...

Unlike models from OpenAI and Google, Adobe says its Firefly video generator isn't trained using intellectual property ...

At the same time, many generative video tools also highlight questions and challenges around content ownership and copyright. Some of these have become a key part ...