Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Preparing for NAB 2025 and on the heels of announcement of new video features at the Sundance Film Festival, Adobe announced the public beta of the new generation of the Adobe Firefly Video ...

Everyone can now use Adobe's Firefly AI tool to generate videos as the public beta is open, offering options like Generative Extend and more.

Creative software developer Adobe Inc. launched a new generative artificial intelligence video model into public beta today, which the company claims is the first commercially safe AI video creation ...

Adobe released the first public version of an artificial intelligence tool that can generate video clips and revealed how ...

Barclays reiterated an Overweight rating and $567 price target on Adobe (ADBE) after the company introduced its public video beta through new ...

Scarlett Johansson has called for a ban on deepfakes after being featured in an AI-generated ad criticizing Kanye West and decrying anti-semitism.

Adobe Firefly Video Model, available in public beta, is the only generative AI video model that is IP-friendly and commercially safe, so brands and creative professionals can use it confidently for ...

Software company Adobe (ADBE) has launched a new artificial intelligence (AI) tool that can generate video clips for users as the company takes ...

Adobe today released a new version of its Firefly app that offers AI-based video generation in addition to images and vectors ...

The new Firefly Video Model, an artificial intelligence video generation model, powers Generate Video (beta) in the Firefly application, as well as Generative Extend (beta) in Adobe Premiere Pro, and ...