Trump Media (NASDAQ: DJT) stock is climbing higher in Wednesday's trading despite sell-offs for the broader market. The company's share price was up 7.4% as of 3:15 p.m. ET even though the S&P 500 index was down 0.

Trump Media's strategy of diversifying into multiple sectors without establishing a strong foothold in any one area is concerning and unsustainable. Learn more on DJT stock here.

Trump Media's primary asset is Truth Social, the Twitter-like social media platform Trump started when he was kicked off of Twitter following the Jan. 6, 2021, riots.

Trump Media says the president's company will expand into various investment products and areas of unregulated "decentralized finance," it announced Wednesday.

The operator of the social-media platform Truth Social and video-streaming platform will add financial services and fintech brand Truth.Fi to its portfolio.

Because Trump Media's shares are up over the past year, another factor to consider is stock valuation. To do so, let's look at its price-to-sales (P/S) ratio, which tells you how much investors are willing to pay for every dollar in revenue.

Trump Media and Technology Group Corp. said it will start a financial-services brand called Truth.Fi — the latest move by a Donald Trump-linked business to push into finance during his presidency.

The president’s company will launch a fintech and investment platform called Truth.Fi to invest in ETFs and crypto.