Ranganathan Somanathan is a long-time Asia-Pacific media agency chief (Publicis Media, Omnicom Media Group, etc.). The out-of-home media shop also promoted several other key execs.
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Altice USA, which is a fourth-largest cable TV distributor with 2.3 million subscribers, may be positioning itself as other pay TV platforms such as DirecTV, Comcast and Charter have been doing.
Reese’s, which used last year’s Super Bowl to successfully launch Reese’s Caramel Big Cups, is back in the game. In a 30-second spot from Erich & Kallman, scheduled to run in the second quarter, a ...