Influencer marketing is no longer just about endorsements—it’s about partnerships, data-driven decision-making, and ...

Founder and Global CEO of Grapes Worldwide, delves into the key elements that enable brands to create distinctive and ...

Voltas Managing Director and CEO Pradeep Bakshi will be stepping down on completing his term in August, the company has said.

As the sector prepares for the Union Budget 2025, industry leaders are calling for policies that not only sustain this ...

Dr Yogesh Lakhani, CMD, Bright Outdoor Media Limited on how aspirations and affluence are writing the next chapter of ...

Industry players assert that the need for robust measurability solutions will intensify with brands seeking more accountability on ad spends; measurable OOH ads to draw larger budgets too ...