Please note that your conversations will be recorded. Let’s be honest: seeing Gartner’s latest CMO spending report probably ...

How new strategies and AI-powered tools will help advertisers get the most out of budgets and ad experiences in 2025.

The new year is the perfect time to sharpen your strategies and set the foundation for success. Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology ...

In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already have.

Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While a Super Bowl ad can reach over 100m viewers, how many of them are likely to ...

The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer ...

New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences.

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.

If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. No ...

Here’s how bringing together a wide range of career experiences leads to more innovative solutions and improved organizational outcomes.

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing ...