Pharmaceutical company Novartis will make its Super Bowl debut with a 60-second spot highlighting breast cancer awareness.

A full rebrand later, Tubi is teeing up its return to the Super Bowl—which is once again on Fox—with a 10-second teaser. The ...

Georgia-Pacific toilet paper brand Angel Soft will offer a “potty-tunity” for a Super Bowl halftime bathroom break.

The Super Bowl spot is part of a larger campaign as Hims & Hers continues to highlight its weight loss treatments. The ad ...

Rare Beauty launches its first formal influencer campaign, Charli XCX will appear in Uber Eats’ Super Bowl spot—and more ...

As calls for accountability grow louder, it’s clear the “deals-for-data” model is nearing redundancy. Continued access to ...

Independent Milwaukee agency Hanson Dodge has named Mike Roe its chief creative officer. Roe joins from crosstown agency ...

January’s agency review highlights include Starbucks’ about-face, Kimberly Clark’s massive consolidation play and more.

In a merger-related filing, Omnicom and IPG stressed that investors should view their financial projections with caution.

Tariq Hassan, who has led McDonald’s U.S. marketing since 2021, is leaving the Chicago-based fast food chain and will be ...

Amazon released a new AI product in its demand-side platform focused on connected TV advertisers, helping them target brand ...

The National Football League’s “Somebody” commercial highlights partner youth organizations and will run during the Super ...