Nike is bringing pony hair and two animal prints to a wild pair of Air Force 1 Lows invoking some of the brand’s most beloved ...

Smith questioned Brown over why he thinks an unnamed source stating how they feel a person is perceived would be considered bad. Brown noted that he can accept judgement to a point, but that the ...

LeBron James appears to troll the Toronto Raptors in his latest shoe commercial for Nike by crushing a toy Raptor in a hydraulic press ...

Rutgers athletics is in the market for a new apparel partner. Its biggest stars have shown a clear preference.

The Lakers drafted Bronny James with the No. 55 overall pick in June. Bronny is now teaming up with his father, LeBron, and ...

Despite being passed over for Team USA at the 2024 Summer Olympics, Boston Celtics star Jaylen Brown isn't going to become a member of the Nike family ...

Reports of when Bronny and LeBron James will share the court together for the first time on Los Angeles Lakers Opening Night.

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Nike has been a partner of the NBA since 1992, a marketing partner of the WNBA since 1997, and a G League partner since 2017.

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

NBA Commissioner Adam Silver begins his 11th year at the helm and gave his future outlook on the league while naming key ...