Within hours, TRUMP skyrocketed in value, climbing from pennies to over $50, with a market cap over $10 billion. The coin now ranks among the world’s top 20 digital assets, attracting both investors and critics. Trump’s business arm holds 80% of the tokens, set to release gradually during his presidency.

President Donald Trump and First Lady Melania both launched cryptos ahead of their return to the White House in what is largely being taken as a positive sign for the digital asset market as a whole.The 47th president announced the arrival of his $TRUMP meme coin in posts on X and his own social-media platform Truth Social Friday night.