Aditi Rao Hydari redefines bridal luxury with everything from ethereal diamonds to lavish lehengas by House of Masaba.

The scriptures underscore the importance of hard work, discipline, and perseverance for personal and societal growth. Notably ...

Shantiswarup Panda, CMO, Indriya, shares how the brand elevates consumer experience through innovative elements such as ASMR-inspired jewellery sounds, and immersive displays. Marketing.

Created by Ogilvy India, the film reinforces the brand’s positioning around the endless love that a woman has for her jewellery ...

Indriya, the jewellery brand from Aditya Birla Group, launches its first-ever bridal collection with exquisite designs in ...

The brand also invests in larger showrooms and a bespoke staff training program to enhance the overall shopping experience.

The move marks the Aditya Birla Group's aggressive push into India's ₹6.7-trillion branded jewellery market, aiming to scale ...

The design-focused brand is also open to pivoting into lab grown diamonds if the category sees sustained consumer interest ...

Sky Gold added 3.53% to Rs 374 after the company announced that it has onboarded Aditya Birla Jewellery, which is operating under the brand name Indriya, as its new client. Launched by the Aditya ...