Amazon is testing artificial intelligence-aided dubbing for select movies and shows offered on its Prime streaming service. The company said this week that the AI-assisted dubbing – which refers to the practice of replacing an original audio track with a translated language – will be offered for licensed titles that previously lacked dubbing,

Amazon's Prime Video has launched a pilot program using AI tools to dub select movies and series into English and Latin American Spanish.

Amazon.com's Prime Video will begin offering AI-aided dubbing in English and Spanish on licensed movies and series starting Wednesday, the company said, in a bid to boost viewership and bring its content to more customers worldwide.