Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.

Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

Lamar Advertising Company’s LAMR impressive footprint of outdoor advertising assets across the United States and Canada ...

Startups have many expenses. Here are five strategies to advertise a startup without straining limited financial resources.

Discover how artificial intelligence is revolutionizing the advertising industry, creating more personalized and effective ...

Candidates need to demonstrate data and tech capabilities, as well as a bulging Rolodex of client contacts, advertising ...

Authors are using DIY methods to moonlight as media sellers as ads begin to infiltrate their newsletters.

What’s the most effective way to promote a real musical about a fake musical? Start with a fake opening night. Then add lots ...

The bill is intended to benefit small businesses and stimulate local outlets that are struggling across the state.

As the new year begins, creative advertisers and marketers look for new ways to stay current and get ahead by capitalizing on trends.

Indiana is now surrounded on all sides by marijuana-friendly states, and the billboards make it obvious. Some lawmakers want ...

It's that time of year again when it's cold and gray outside and the sun is playing peek a boo. As the reality of the ...