Drake became a central topic of the 2025 Super Bowl as Kendrick Lamar brought two of his exes on stage during his halftime show.

The 59th Super Bowl was unforgettable in ways beyond football – Kendrick Lamar’s halftime performance sent shockwaves to the audience.

Mobile is the foundation of digital advertising, unifying screens and enabling personalized, measurable campaigns that drive ...

In the realm of advertising and entertainment, where stories are told and images are crafted to resonate deeply with ...

Every Tuesday we get an expert to answer your Money Problems. Today we hear from a reader whose company is passing down the ...

Is the Golden Age of Advertising really behind us, or are we in the midst of something even greater without knowing it? I had ...

The researchers hypothesized that if teasing makes customers feel the brand is more like a real person (“anthropomorphism”), ...

Remember that Christmas movie "Miracle on 34th Street," where Macy's in-store Santa, Kris Kringle, sends a frazzled shopper ...

As much of ad sales milestone as 2024 was for Amazon's Prime Video, 2025 figures to be even bigger as NBA and WNBA games join ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

A new Google Ads Demand Gen Ads video enhancement will let you automatically create short-form videos from existing video ads ...

Get more inspiration on the ID Blog. With digital channels like social media and pay-per-click dominating marketing budgets, many assume that creative print ads no longer play a significant role in ...