It really is the heart of New York. Couples gathered in Times Square on Valentine’s Day Friday to cement their love before friends and tourists alike in a confetti-filled festival of romantic feeling that saw multiple pairs tying the knot in the Crossroads of the World.

In New York's Times Square, couples braved the cold to get married on Valentine's Day. Mars Carbonell said he and his wife first met in Times Square, so they decided to celebrate that memorable encounter at their wedding.

Each Valentine’s Day, couples tie the knot at the annual Love in Times Square event. This year, two couples got married.