For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Startups have many expenses. Here are five strategies to advertise a startup without straining limited financial resources.

Super Bowl spots still showcase film and TV stars such as Ben Affleck or Meg Ryan, but brands are increasingly teaming them ...

Bengaluru: Recently, a marketing professional from Bengaluru was trying ... admitting that she ends up going 30-35% above ...

Introduction Social media has become an essential part of digital marketing. Businesses, influencers, and agencies rely on ...

How Duolingo's unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

Growing a business without the cushion of a big budget might seem challenging, but numerous entrepreneurs have proven it’s possible. By leveraging their creativity, grassroots marketing, and low-cost ...

Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.

Gaurav Ramdev, Chief Growth & Marketing Officer, Protean eGov Technologies shares insights on the company’s latest brand campaign, betting big on high-quality content, and more ...

Overall, a Super Bowl ad doesn’t make sense for most brands. Over-investing in a concentrated time period, even over an ...