The issue was never about choosing between two extremes of a natural look and made-up one. It was about understanding makeup ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

Eyeshadow is one of the biggest beauty trends for fall 2025 if the runways are any indication. It had a starring role at many key shows, including this matte take seen at Luar. The inspiration?

New York Fashion Week started on February 6 and will run till February 11. Major brands like Todd Snyder, Coach, Tory Burch, ...

When it comes to makeup techniques that can transform your look in seconds, lifting your eyes with the right eyeshadow is a ...

Tasha Ghouri has been taking to the stage night after night to dance on the BBC Strictly Come Dancing tour and has shared her ...

Birthday makeup is just as fun as it is important, scroll our gallery of birthday makeup looks to inspire you for the special occasion.

Here are some quick and easy hacks to get a flawless yet quick beauty look and hair style without spending hours in a beauty ...

Kylie appeared to be staying at the Bacara resort as she posed in front of a full-length mirror. The star's love nest with her beau Timothée could be seen in the background. The stunning room boasted ...

We’re still obsessing over the Grammy’s most stunning beauty moments, and at the top of our list? Gracie Abrams’ effortlessly chic, minimal smokey eye ...