At Pushwoosh, we firmly believe that user segmentation directly impacts both revenue and engagement. To validate this, we analyzed 50 billion mobile push notifications sent via Pushwoosh in Q4 2024 ...

The RFM (Recency, Frequency ... By utilizing the RFMVDA model for customer behavior-based segmentation and classification, we constructed a Deep Neural Network (DNN) to predict customer behavior-based ...

Recency, frequency, and monetary (RFM) analysis is a customer segmentation technique used to analyze customer behavior based on their most recent purchase, how often they buy, and how much they spend.

EV Rivian will begin selling its big-box commercial vans to customers other than Amazon in February. Customers can expect lower costs and higher security thanks to the vans’ drivetrain and other ...

Segment Sphere is a customer segmentation tool using RFM analysis to group customers based on recency, frequency, and monetary value. It processes e-commerce data, provides actionable insights, and ...

Understanding customers is a cornerstone of business success. Companies invest countless resources to decode consumer behavior, preferences, and tendencies. Behavioral segmentation, a strategy that ...

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...

RetailWire, a daily online publication, asked me what three areas retailers must focus on as customers’ demands and expectations increase, especially during busy times like the recent holiday ...

Problems with a third-party vendor that Capital One uses are affecting some bank customers’ ability to access money online and igniting anger on social media. The bank said in a statement to CNN ...

Now, we're calling on the financial regulator to step in and protect consumers, after our latest research revealed 'flawed' sales processes that leave many insurance customers with false confidence in ...