a professor of marketing at Northwestern University's Kellogg School of Management who co-runs its annual Super Bowl ad ranking. The finalized crop of commercials feature a lot of simple humor ...

The Philadelphia Eagles secured the championship in Sunday's Super Bowl 59, but there were also several winners — and plenty of losers — in the lineup of star-studded commercials that aired ...

This year’s Super Bowl commercials went for easy laughs and ... Tim Calkins, a professor of marketing at Northwestern University’s Kellogg School of Management, said this was a complicated ...

Highlighting the risk of the merger drive creating bigger troubled banks, Liaoshen Bank inherited large amount of soured ...

For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game.

You know those Progressive Insurance commercials? Comedian Stephanie Courtney has played Flo the Insurance Woman in 215 ads, so far. She's helped turn Progressive into America's second-largest ...

The Computer Science + X (CS+X) initiative at Northwestern University explodes the possibilities of interdisciplinary research. Our goal is to foster transformational relationships between computer ...

The 2025 Super Bowl featured a boatload of star-studded commercials, and we’ve assembled a list of the best of the best. Ads featuring everyone from Brad Pitt to Ben Affleck to Greta Gerwig to ...

In a Super Bowl commercial lineup that leaned into artificial intelligence, nonspecific meditations on divisiveness and the usual smattering of celebrities, Budweiser rose above the chaff with a ...