PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Hero Cosmetics Mighty Patch pimple patches have been holding steady at the top of the Amazon's bestsellers list for a ...

Just check out some of the before and after photos posted among the 28,000 5-star reviews! 3.A moisturizing liquid lipstick ...

Streamline your routine with our Beauty Minimalist Edit beauty box featuring glow-giving skincare, sleek makeup and ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

If you’re still searching for an easy makeup routine for Valentine’s Day or Galentine’s Day, Lady Gaga's makeup artist Sarah Tanno has the best hassle-free tips for a flawless finish.

Applying the shadow in the inner corners of the eyes, as seen here on Soo Joo Park ... just like you on your birthday. If natural makeup is more of your style, you don't need to change that ...

"My makeup artist, Melissa Hernandez ... I’m mainly inspired by looks that embrace natural beauty, authenticity, and individuality," Madison tells Bazaar. "I love pink and brown hues.

Survivors and rescuers recall the days after Cyclone Gabrielle hit and share what they’ve learned from the disaster ...

Whether you’re eyeing sustainable clothing brands or clean makeup, there are plenty of ways to improve the world, including buying the best natural laundry detergent. So, cherry-picking products ...

Want a captivating and mysterious gaze for Valentine’s Day? Try the Siren Eyes trend, which enhances and elongates eyes, creating a look that’s both sophisticated and seductive. Unlike the classic cat ...

At-home remedies can often help get rid of bags under your eyes. Usually, having eye bags is the result of a harmless cosmetic concern rather than a medical problem. You might have eye bags ...