In fact, one might say the best thing NHL players can be in that situation: Tricky. A new ad from the League, the latest in "The Next Golden Era is Now" series, has some of the world's best hockey ...

Tim Hortons began working with PHD as its media agency in early January. “Their first gift to us was, ‘Hey, we've got a couple of opportunities for the Super Bowl for you guys,” said Bagozzi. That, ...

And even when we cheer for football, hockey is still the best game you can name." The ad, airing in Canada on Sunday before and during the football game, follows the highs and lows of football ...

And even when we cheer for football, hockey is still the best game you can name." The ad, airing in Canada on Sunday before and during the football game, follows the highs and lows of football — ...