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custom font.” Alongside this, the change in color between the old and new logos is in order to “keep the brand fresh.” Walmart says that the refreshed brand will be rolled out across its ...

Retailing giant Walmart has unveiled a new logo to start the new year. The "brand refresh" of its identity, as the chain is calling the move, includes some nods to its past. Walmart said its new ...

The cofounder of cult shoe brand Nodaleto will serve brands across the fashion, design, art and hospitality sectors.

Walmart’s logo now uses a chunkier font compared to its previous iteration, with the new font being inspired from a typeface the chain used from the 1980s through the early 2000s. Walmart is ...

As far as design aesthetics are concerned, the early logos were very straightforward. Each was “Super Bowl” followed by the appropriate Roman numerals. The font and colors changed each year ...

The company said some of the key features of the brand refresh include a wordmark inspired by Sam Walton's classic trucker hat and brought to life with a "modern, custom font that differentiates ...