The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Ippei Mizuhara received his sentence on Thursday as the sports betting industry continues to digest a bevy of gambling ...

The financial commitment to this strategy is substantial. Some brands are signing six-figure deals with individual creators for Super Bowl coverage. Overall brand spending on influencer activations ...

Neymar almost had a dream return at Santos, but his quality was there for all to see on his second debut for the club. The ...

The Philly Dawgs went from the greatest defense in college football history at Georgia to the best NFL defense with the Super ...

Super Bowl LIX will air on FOX starting at 6:30 p.m. ET on Sunday, Febuary 9, following five hours of live pregame coverage ...

One of the signature meets of the indoor season, the 117th running of the Millrose Games, returns to Armory in New York City. As usual, expect fireworks.

In the preceding weeks, the Trump administration took significant steps to strengthen the U.S. economy with sweeping policy ...

Players and coaches from the Patriots and Chiefs weigh in on the similarities and differences in both dynasties.

Like everything else in the NFL—the world’s most lucrative sports league—Sunday’s Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs revolves around money.

The son of franchise founder Lamar Hunt has guided Kansas City to the precipice of Super Bowl history: a three-peat that would cement a 65-year family legacy.

NBA trade deadline was among the most insane we have seen in modern history. That includes the Luka Doncic for Anthony Davis ...